The Celebrity Gogglebox star was an MP for the City of Chester constituency from 1992 until 1997, and revealed he wished he was in the House of Commons today as the mini Budget was announced.
Speaking with hosts Alison Hammond and Dermot O’Leary about the soaring price of household bills and ways to preserve energy, the broadcaster left a sour taste in the mouths of many.
The group discussed how the cost of living crisis has resulted in people debating whether they can afford to cook a roast dinner, to which Gyles said he hasn’t had one in ‘years’ because he lives from his microwave.
‘A family meal, that’s what’s important. We live by the microwave, we haven’t done a Sunday roast in years. Or, we go out to the pub, we’ve got a wonderful local pub nearby’, he began.
Proceeding to profess his love for baked beans, he added: ‘You can do a roast in the microwave, though. We do baked beans in the microwave. Baked beans and fish fingers, that’s my signature dish. And I’ve discovered that baked beans cold are rather fun. Cold baked beans have an almost neurotic charge.’
Gyles continued to offer tips on cooking beans in the microwave: ‘You have to put a saucer on top otherwise they burst everywhere and then you’re cleaning it out for the rest of the day.’
Host Dermot chimed in, adding how much he ‘loves’ brown fish fingers, with Gyles saying ‘the other day’ he was in a ‘hurry’ so he ate his baked beans ‘straight from the can.’
Taking to Twitter to share their fury following the chat, one viewer branded Gyles ‘detached from the real world’, claiming ‘millionaires’ shouldn’t be the ones dishing out advice and their opinions on the cost of living crisis.
‘Millionaires all talking about how fun it is to eat cold baked beans out of the can laughing about it… without an absolute clue that some people will have no choice but to do this. So far detached from the real world,’ they wrote.
Others labelled the segment ‘patronising’ as the hosts and guests discussed eating microwave food and sharing bath water to get the water to rise, so you can use less of it.
‘Stop embarrassing yourselves,’ one person tweeted, while plenty of others questioned whether the show’s reporting was balanced.
‘Gyles Brandreth is basically doing a Tory election broadcast and just revealed he’s known Kwasi Kwarteng since he was 8’, one wrote, while another asked: ‘Is this a party political broadcast by the Conservative party?’
‘This is a bit of a s**t chat about the mini budget. So patronising. Hot tubs, roast diners and microwave fish fingers. I’m sure millions of struggling families are worrying about their hot tub use,’ one disappointed viewer penned.
Another said: ‘Gyles once again sugar coats Tory policies by deflecting and talking about the past. No one challenges him on how people are struggling right now. The rich will get richer with this budget.’
Gyles’ comments come shortly after he defended former Prime Minister Boris Johnson, who suggested people could save a whopping £10 on their energy bills by buying a new kettle.
‘That is his style,’ he said, adding: ‘It brought him huge success’.
This Morning airs weekdays at 10am on ITV.
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